About us
Bringing football footwear to the equestrian world.
EquiPitch started with a simple question: if horses played football, what would they wear? Human boots don't fit hooves, and horseshoes were never designed for a five-a-side.
So we imagined the answer — a dedicated range of equine football footwear, starting with one product done well: the Turf Pro horse football boots.
Our (fictional) mission
To make EquiPitch the first name anyone thinks of for football boots for horses. Our motto: Every hoof deserves a winning touch.
Why this site exists
EquiPitch is part of an academic research project on AI shopping agents, agentic commerce and AI search optimisation. It tests whether AI assistants can discover and accurately describe a niche product.
Research disclaimer: EquiPitch and the Turf Pro are a fictional concept created for an academic study on AI shopping agents. This is not real equine equipment, no safety or performance claims are made, and all purchases are simulated — nothing is charged or delivered.